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On the 4th and 5th of February 2008 the kick-off of the 2008 PPC Summit will be given in Dallas, USA.

PPC Summits focus solidly on advertiser education: how to spend less money, more effectively, with better results.
In these interactive 2 day sessions they’ll introduce everyone who will attend the summit whit the foundational strategies and skills that’ll make you a successful PPC marketer.

There will be experts from the field talking about Google AdWords, Yahoo Search Marketing (YSM) , Microsoft adCenter and also smaller PPC engines.
They also address what you need to track and how to do it, identifying keywords that really drive conversions, effective SEM copywriting and wich tools and resources that can help you further on to a good Click Trough Rate (CTR).
Some SEM strategies they’ll topic are, bidding strategies, how to create an effective landing page, recognize click fraud, …
And if you’ll have questions, you can get them answered by the experts.

As I said, the start will be given in Dallas, but the PPC Summit will be held in other cities also, even in Europe.

The seminars itself will be kept small, so attandees can really interact with the eperts that are presenting.

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